Online Forums are the online communities the members of which share similar interests and they share information on topic of interest shared on the platform.
Therefore, posting comments on topics related to your niche while also referring to your website helps draw organic and high-quality traffic to your website. Forum posting is an off-page SEO technique that also helps to increase website backlinks. This will help position your site among the top results on search engines. Increased traffic will lead to increased conversion rates as well. Further, when you post on the topics in forums, it helps you stand out as a knowledgable, reliable and reputable vendor/service provider, thereby increasing your brand awareness in the market.
The content posted must be unique and relevant. Always stick to the topic. Avoid spamming at any cost. Do not resort to direct marketing while posting on forums. This also has an added advantage in the sense that people trust you better when you participate in a forum regularly, posting and answering questions and use indirect marketing techniques rather than direct marketing strategies.
Forum posting begins with recognising the relevant thread in an authoritative forum, followed by creating your profile where URL of your website is added. Next we start posting on the thread. Whenever you post a comment, your company name and other details are displayed which helps generate traffic to your website, letting you stay ahead of your competitors in SEO rankings.