The digital age is very real now and traditional marketing tools alone do not offer the kind of results that befit a business to make it profitable. Digital channels need be included in any marketing strategy and they are really now a requirement for any business that is inclined in making profits and remaining relevant to the markets. And to be the achievement that you hope your digital marketing strategy will be, there are a number of elements that you cannot forget to include in it. When you invest in a plan that is comprehensive you will have a simple time introducing products and managing your brand presence as well.
A business website – This is a vital part of any digital marketing strategy. For it to be effective, it must be designed with everything important in mind. Your website should be in proper alignment with your brand and company so there is easy communication between you and your potential customers. It is beneficial to have a business website that is mobile friendly, responsive, up to date and relevant, landing pages to generate leads and one that supports customer relationship management as well.
Organic searches – It is one thing to have a professionally designed website, but quite another if it will be hard for it to be found by your target market. For this reason, you must put in efforts to optimize the site so it pops up in top search engine result pages. SEO is an element that you cannot forget to integrate into your digital marketing strategy if at all you wish to drive organic traffic to boost business potential. Use phrases and keywords that are relevant to your field so you are among the top results every time a search is run. SEO helps increase brand exposure and this is good for business any day.
Marketing automation – As a good business, when you generate leads, then you must be in a position to follow up on them and nurture them as appropriate to enjoy value. This is something that you can easily do when you have marketing automation included in your digital marketing strategy. The system should be customizable so you can base it on different targets, promotions and even sales cycles. It offers an effective way of monitoring your leads as they progress in the sales cycle, maximizing potential of each active visitor entering your cycle.
Social media – Social media creates an amazing platform for consumers and this is where most of them express opinions and also get to learn about any new products and services. Through social medial platforms the consumers are able to engage with key influences and brands and you really do not want to be left behind in finding out what they are talking about. Apart from helping you address their problems directly, you can target social media presence to build relationships with key influences in the industry so you are able to reach a larger audience and also generate valuable leads.
If you are tired of the 9 to 5 grind, it’s time to consider alternatives to your day job. There has never been a better time than now to fire your boss for good by starting your own home based business online.
One of the simplest businesses you can begin online is Internet marketing. This business requires very little to start up and even if you have no experience in online marketing, you can still begin this business and start making money online from the comfort of your own house.
What is Internet Marketing?
Internet marketing is the process of advertising and marketing your products or services online with the purpose of driving business through an e-commerce site to generate sales.
The advertising and marketing services can occur on your own personal website but it can also include email marketing as well as marketing on many of the various social media services such as Facebook and Twitter.
Benefits of Internet Marketing
- Low Start up Costs.
Beginning a career as an online marketer requires very little upfront investment from you. It’s very easy and cheap to start your own website these days and, with a little research and effort, you can create a great website without the need to hire expensive programmers.
Your start up costs will vary, however, based on how much you choose to do yourself versus how much you pay others to take care of for you.
- Freedom to work when you want to work.
Perhaps the greatest benefit of working from home is the ability for you to be your own boss and set your own hours. Do you prefer to work from midnight to six in the morning? That shouldn’t be a problem. With Internet marketing, you can work when you want and how much you want.
- Virtually unlimited earning potential.
The Internet is huge and millions and millions of people are linking to it from around the world every single day. This gives you one very large pool from which to pull your clients. If done effectively, online marketing can grow your business beyond your imagination and you can make more money than you ever thought possible.
As you can see, there are lots of benefits to becoming an Internet marketer. With a limitless earning potential, it is likely to not only supplement your income but completely replace your income as you work from home doing what you want, when you want.
Seo and social media have been labeled the most difficult digital marketing tactics to execute, which may be the reason why around 82% of companies outsource all or a proportion of their digital marketing.
This is a considerable step for any businesses to undertake, and it is most certainly not one without an element of risk. However, careful consideration in identifying the right digital marketing agency for your business’ requirement will ensure that you are generating greater amounts of revenue and a healthy return-on-investment.
Here are my top 3 pieces of considerations you should be aware of when choosing to outsource your digital marketing.
Tip 1: Understand That Every Agency is Different
Every digital marketing agency differs from the next, with some specializing in different disciplines; including ecommerce, lead generation or social media marketing. There are numerous agencies offering services to aid in your quest to reach page one of Google.
However, if the agency does not meet all your goals and key performance indicators, it should elicit concerns, as this could lead to you not getting the most out of the agency. They should be supporting you every step of the way, meeting all your goals by creating a strategy that will ensure that you accomplish your overall goals.
Take the time to inform yourself with regards to what type of digital agency is most suited to your requirements.
Tip 2: Research the Agency’s Website and Past Work
When researching agencies online, their website should be a clear reflection of the services they offer. It is their online portfolio and represents their capabilities to interested parties, so it should be their very best work; this can also give a clear indication in terms of the quality of work they provide to their own clients. Furthermore, their online rankings can also say a lot about a digital agency, try to ascertain how prevalent are they on the internet, and if they are ranking for their key search terms.
A digital marketing agency website should get you excited and eager to learn more about how they can help you achieve your goals. If you get bored of an agency’s website quickly, it is probably a clear indicator that you should close the tab and move on to the next one.
Here is also a great place to do some more thorough investigation into their previous work and accomplishments. Case studies, especially ones relating to your business, can prove to you that a digital marketing agency is credible and can be relied upon to achieve your desired results; it is should be a big red flag if an agency doesn’t have any case studies detailing their previous work.
Tip 3: Ask About Strategies and Reporting on Campaigns
Research carried out by the Content Marketing Institute saw 40% of respondents believe that strategy issues were a main factor as to why there were decreases in content marketing success. Furthermore, only 37% of had a documented content marketing strategy for their business or clients. This is a scary statistic, as a strategy should be at the heart of any digital campaign, as it gives focus and direction to help identify key steps needed to achieve the business’ goals.
Reporting is also essential for businesses to understand how their websites are progressing. Measuring how a business is advancing, can help promote discussion and identify new opportunities to push the business further. Not only can it assist you in ascertaining whether or not you are getting value for money, it can help determine what needs to be done next to see further improvements.
A good agency should be open and honest with results, even when they are not the best. Ask for example reports to see what level of detail and effort they put into measuring and tracking website progress.
Marketing – “Yesterday and Now”
You might be tired of hearing “It’s time to go global” but I’d like to say it’s time to change your business mentality to en-cash the secret of business success in fact it’s the time to get updated to go global. I’m sure you have had experience of some drastic change in the marketing trend recently or lately and you know this is all because of client retention to get some more referring clients from them. Mr. Philip Kotler said “Customer is the King” I think it is because one satisfied customer can bring two more and that two more can bring a bunch of customers and this chain can create a viral marketing concept.
• Time Consuming
But it was a game of old days, things have been changed now.
Social Media Marketing – A Game of What? Why? How? And When?
Social Media Marketing – What?
As this day or age technology is getting more advanced and regularly come up with more facilities which we have barely given any thought of it.
Technology can be so fruitful if it will be used in an appropriate manner. And so, SMO is one of those terminology which gives us a tribute of some kind but only when we know how to handle it.
Moreover, social media marketing is a broader concept that includes SMO and there is no such specific definition on it, however I can elaborate it in thousands of words but in brief social media is the use of technologies to co-create social realities, know, like, trust.
Furthermore social media is that hot tribute which is quite popular amongst all marketers as it is a rich set of new tools to help in their efforts to generate a business lead.
Social Media Marketing – Why?
SMO – A game of brand exposure and much more… How many of you looking for a brand exposure and for what?
- For business leads
- For the sake of business goodwill.
- For product or services exposure.
Whatsoever reason you will be having, the overall conclusion is that your business will be able to get more revenue at the end of the month.
Social Media Marketing – How?
Social media optimization as there are 3 main, warm & trendy social media sites are accessible, at first phase optimizes them.
Foremost and Essential Step
As social media marketing is an integrated process so it is quite imperative to integrate all the above 3 social media sites with each other like wise: If you are tweeting something on twitter that will automatically become a post for Facebook and as same for LinkedIn.
Build up your business theme related networks and exchange the level of your expertise with them because SMO is all about of 4 C’s:
Even more you can do:
- If you are well versed with blogging do add your blog with the above mentioned sites.
- Popularize your latest feeds via RSS feed submission.
- Do write compelling & unique classified adverts and amplify that in your geographical location if any.
- Amplify your articles in different and famous articles directory sites such as EzineArticles.
- Amplify your press release.
- Amplify your newsletter with adding enhancing features of tweet-meme button or any of your favorite social networking sites buttons (Must have good Alexa ranking).
- Amplify your pod-casting if any.
- Video optimization and amplify it on: YouTube, Facebook, Twitter, LinkedIn and even on more…
Do amplify all the above suggestions on the three major social networking sites: i.e. Facebook, Twitter and LinkedIn.
Social Media Marketing – When?
Today is the best day to start.
Do you own a small business? The current scenario of market is completely transformed from traditional to modern. Nowadays, most of the businessmen are implementing online marketing strategy to approach their potential customers. There are many baby boomers and novice who face difficulty in order to find out the relevance of posting their business over the web by owning a private website for the business.
If you think of the time demand then having a business website is the essential part to sustain and grow in the market. Online marketing has emerged as the most prevalent marketing strategy all across the world. However, you must be aware about the pros and cons of having websites whether you are in credit card business or others.
Steps for Effective Online Marketing:
- Initially, make marketing plan and evaluate the importance of online marketing in that plan. It means monitor which portion of marketing cannot be covered by the current strategy.
- If you find that online marketing is essential for promoting your product and attract more and more potential customers then proceed further. However, there are many options to start online marketing without having a website such as viral marketing. Viral marketing is the best alternative for start-up. You can go to several social networking websites in order to promote your products at free of cost.
- Next effort you can make by joining your local community in order to cater mass public at a time without any trouble or expenses.
- Finally, if your business has expanded its horizons, move to having a personal space over the web. Do remember that you need to hire a proper web designing service provider in order to create your website for online marketing of different services such as loan consolidation, goods, services etc.