If you’re functioning tough to make your market HVAC business, you are no unfamiliar person to cost cutting. Smaller amount money spent wherever probable means you’re that a good deal closer to realizing a profit and being able to grow your business.
Whether you want to take on additional workers, invest in new vehicles or equipment, or do some local marketing, you won’t have the funds to do anything if you don’t-well, have the funds.
One place to save is by shopping around for HVAC supply parts you need. Whether you want quality Trane or Lennox parts, you’ll want the lowest prices possible…and more.
More of what
You may be wondering what more you’d need beside cheap prices on your HVAC supply parts. While the bottom dollar is the bottom line, other factors can affect your expenses too.
For example, let’s say you find super low prices on Lennox air conditioners and you place an order for a customer. A week later, you’re still waiting to deliver on your promise to rescue your customer from the heat wave and there’s no new unit in sight. So, reliable, quick shipping matters, right? If your customer jumps ship and gets help from someone else, you lose out on more than just a few bucks. You lose the profit from that job plus other business you lose when your customer’s family members and friends don’t call your business for HVAC help.
Another scenario: You order a heater pump and some other Lennox parts. Everything is delivered on time. You arrive at your customer’s house to make the repair as promised and the heater pump isn’t functional. This isn’t going to fly.
Scoping out a Supplier
So, how to find the best supplier for the Lennox parts and other items you need? It’s easy to shop online, though not quite as easy to know if the provider is reliable. One good approach may be to contact the dealer directly before you buy. Inquire to talk to an important person in accuse and let them know that you are paying attention in forging a mutually beneficial business. This will help you get a feel for the business approach and let you know what kind of response you can expect down the road should you order HVAC parts from them.
It makes sense to take the time to read everything on the site about shipping, returns, exchanges and business credit. Some sites also feature testimonials and FAQs. Look for evidence of any kind, from troubleshooting guides to quote forms, that let you know that this company is willing to go above and beyond to get and keep your business.
The HVAC business in some of the countries has seen unparalleled development in the previous few years. Inventive new goods, government- backed tax rebate, and a renewed focus on indoor air quality and energy conservation are some of the main factors that have contributed to this growth. In addition to these factors, consumers are using the Internet to educate themselves about HVAC-related purchase decisions. They research different products and use social media to talk to other consumers before they make a purchase decision.
As an HVAC SEO business owner, the increased use of social media by your customers and potential customers has opened up a lot of opportunities for you. You can use social media to do research as well as lead generation.
In terms of research, you can use social media websites to find out the following:
- What your current customers are saying about you.
- How people perceive your competitors.
- The types of offers that your competitors are offering.
- Who your potential customers could be.
- What your potential customers are looking for in a new HVAC system and after-sales service.
How to reach potential customers.
The information that you gather from your research is very important. While it could take some time to get more educated about your customers and your competition, the knowledge that you gain can be used to create more effective messages for your traditional as well as your online advertising. For example, if you see a lot of people looking for proper after-sales service, you have the opportunity to reach out to them with effective service coupons that not only meet their needs, but also beat out offers from your competitors.
Once you have gathered all the information you need and are ready to start lead generation, you can use a number of resources to reach your target audience. Some of them are as follows:
Online coupon sites like Groupon.com and LivingSocial.com: These sites have a large following and having your business featured on these can help you generate a large number of leads for a low cost. Since these sites promote themselves very well, you don’t need to put in any additional efforts to promote your offers.
Coupons on local newspaper, radio and television websites: Local media websites have started to promote a lot of local businesses recently because of tough economic times and the tendency of consumers to look for deals online.
Face book and Twitter: Use your Face book and Twitter networks to promote special offers. A good offer can go viral very quickly.
Your own website: Make special offers prominent on your website home page. Most of the time, visitors to your site already know what they want. Making offers more visible just aids them to make a faster decision to use your services.
Yahoo and Google Local: Both Yahoo and Google Local are very popular sites to list your business. Most of the people searching for services related to your business will go to one of these sites and do a search. If your business listing shows up, it will drive more traffic to your site, where they can see special offers.
Email: As you provide services to more people, try to collect their email addresses. Then, send out special offer emails to them about once a month. In that email, you can ask them to forward the offer to their family and friends. However, do not email them more than once a month. You don’t want to be blacklisted. Another good way to collect email addresses is to have a signup form on your website. Ask people to sign up to receive monthly special offers.
Local websites: If you do a search, you will find a number of blogs, forums and websites for your local area. These sites are very popular and people tend to talk about local businesses and special offers. Make a list of these sites and see how you can promote yourself there. A few websites will endorse you at no cost while others may accuse a nominal fee.
Craigslist and Back page: Both these sites are very popular for local deals. They are free to use. Post your special offers here about two times per week.
Tracking: It is essential for you to track all your social media offers. Try to promote one offer at a time so that it is easy for your business to track them. If you track all your offers regularly, you will soon have a list of sites that are more effective than others. Then, you can focus your efforts on those sites.
Offers: Another essential thing for you to remember is how you structure your offers. Make the offers relevant to the season and what people are looking for. You should also have your phone number and expiration date on all your coupons.
By using these methods, you can refresh your online advertising efforts and continue to generate leads for your business more efficiently. The HVAC business is very competitive but if you are organized and willing to use online marketing efficiently, you will see high returns at a low cost.