The digital age is very real now and traditional marketing tools alone do not offer the kind of results that befit a business to make it profitable. Digital channels need be included in any marketing strategy and they are really now a requirement for any business that is inclined in making profits and remaining relevant to the markets. And to be the achievement that you hope your digital marketing strategy will be, there are a number of elements that you cannot forget to include in it. When you invest in a plan that is comprehensive you will have a simple time introducing products and managing your brand presence as well.
A business website – This is a vital part of any digital marketing strategy. For it to be effective, it must be designed with everything important in mind. Your website should be in proper alignment with your brand and company so there is easy communication between you and your potential customers. It is beneficial to have a business website that is mobile friendly, responsive, up to date and relevant, landing pages to generate leads and one that supports customer relationship management as well.
Organic searches – It is one thing to have a professionally designed website, but quite another if it will be hard for it to be found by your target market. For this reason, you must put in efforts to optimize the site so it pops up in top search engine result pages. SEO is an element that you cannot forget to integrate into your digital marketing strategy if at all you wish to drive organic traffic to boost business potential. Use phrases and keywords that are relevant to your field so you are among the top results every time a search is run. SEO helps increase brand exposure and this is good for business any day.
Marketing automation – As a good business, when you generate leads, then you must be in a position to follow up on them and nurture them as appropriate to enjoy value. This is something that you can easily do when you have marketing automation included in your digital marketing strategy. The system should be customizable so you can base it on different targets, promotions and even sales cycles. It offers an effective way of monitoring your leads as they progress in the sales cycle, maximizing potential of each active visitor entering your cycle.
Social media – Social media creates an amazing platform for consumers and this is where most of them express opinions and also get to learn about any new products and services. Through social medial platforms the consumers are able to engage with key influences and brands and you really do not want to be left behind in finding out what they are talking about. Apart from helping you address their problems directly, you can target social media presence to build relationships with key influences in the industry so you are able to reach a larger audience and also generate valuable leads.
If you are thinking of starting an online business and looking for a web designer to build your online presence, it is worth approaching a digital agency. A digital agency is a one-stop shop for web-based business. On top of the web design service it offers, it manages your internet advertising and marketing, and ensures that your website ranks high in the organic search engine results.
With thousands of online businesses being set up each year, starting an online business sounds easy, yet many fail. There is no clear statistics as to the percentage, but it is generally accepted that 50% of businesses fail in their first year. That is a lot considering the amount of effort, time and money invested into the business. One of the major reasons for the failure is the inability to market the business effectively. This is where a digital agency can help. Fancy website does not sell, but its content and usability do. A good digital agency knows this. It knows how to focus the content of your website to keep your customers coming back. It will be able to clearly explain the process and why. If you are looking to hire one, look for a firm that asks you thorough questions about your business and marketing plans, your products and your customers.
A digital agency will also research your market and will help you develop a marketing plan that is the most cost effective for you. It can recommend and use marketing techniques that are most appropriate for your business. Remember that a good agency wants you to succeed. The more successful you are, the more business you are going to give it. With this in mind, it will measure the effectiveness of your marketing campaign and will clearly show this to you. Avoid agencies that offer you big promises but can’t explain how they will do it and how they will measure the results. Using a digital agency will incur costs, but it is a sound investment if it helps you avoid the pitfalls of running an online business and brings you more sales. At the very least, it will free you up to run your business and develop relationships with your customers.
Seo and social media have been labeled the most difficult digital marketing tactics to execute, which may be the reason why around 82% of companies outsource all or a proportion of their digital marketing.
This is a considerable step for any businesses to undertake, and it is most certainly not one without an element of risk. However, careful consideration in identifying the right digital marketing agency for your business’ requirement will ensure that you are generating greater amounts of revenue and a healthy return-on-investment.
Here are my top 3 pieces of considerations you should be aware of when choosing to outsource your digital marketing.
Tip 1: Understand That Every Agency is Different
Every digital marketing agency differs from the next, with some specializing in different disciplines; including ecommerce, lead generation or social media marketing. There are numerous agencies offering services to aid in your quest to reach page one of Google.
However, if the agency does not meet all your goals and key performance indicators, it should elicit concerns, as this could lead to you not getting the most out of the agency. They should be supporting you every step of the way, meeting all your goals by creating a strategy that will ensure that you accomplish your overall goals.
Take the time to inform yourself with regards to what type of digital agency is most suited to your requirements.
Tip 2: Research the Agency’s Website and Past Work
When researching agencies online, their website should be a clear reflection of the services they offer. It is their online portfolio and represents their capabilities to interested parties, so it should be their very best work; this can also give a clear indication in terms of the quality of work they provide to their own clients. Furthermore, their online rankings can also say a lot about a digital agency, try to ascertain how prevalent are they on the internet, and if they are ranking for their key search terms.
A digital marketing agency website should get you excited and eager to learn more about how they can help you achieve your goals. If you get bored of an agency’s website quickly, it is probably a clear indicator that you should close the tab and move on to the next one.
Here is also a great place to do some more thorough investigation into their previous work and accomplishments. Case studies, especially ones relating to your business, can prove to you that a digital marketing agency is credible and can be relied upon to achieve your desired results; it is should be a big red flag if an agency doesn’t have any case studies detailing their previous work.
Tip 3: Ask About Strategies and Reporting on Campaigns
Research carried out by the Content Marketing Institute saw 40% of respondents believe that strategy issues were a main factor as to why there were decreases in content marketing success. Furthermore, only 37% of had a documented content marketing strategy for their business or clients. This is a scary statistic, as a strategy should be at the heart of any digital campaign, as it gives focus and direction to help identify key steps needed to achieve the business’ goals.
Reporting is also essential for businesses to understand how their websites are progressing. Measuring how a business is advancing, can help promote discussion and identify new opportunities to push the business further. Not only can it assist you in ascertaining whether or not you are getting value for money, it can help determine what needs to be done next to see further improvements.
A good agency should be open and honest with results, even when they are not the best. Ask for example reports to see what level of detail and effort they put into measuring and tracking website progress.