The importance of social media should never be overlooked as part of your strategy in building your business online. There are many people those who are using this social media and most are getting it so very wrong. They are failing not because of their company or complain but because they are promoting the company and complain.
With so many avenues to get your message out to people you are spoilt for choice so you really need to have a good understanding of how to get the most out of social media. For this you can use video, article writing, blogs and social networking sites to post your content and meet new people.
But if you go back 20 years back then you will come to know that there was nothing like social networking online and people built their business face to face at hotel meeting and home parties. Its w3as very difficult to built global business as everything has been done through word of mouth.
But now you can talk to people all over the world by using the different methods available to you. You can setup any number of media accounts and connect with like minded people. The importance of social sites is such that many people rely o0n it as their sole platform for generating traffic.
While this is the good thing, you should use social media to its full advantage, by having a blog as your center hub, using videos and articles with links all pointing back to your blog. Through the use of social media networking sites your content can be found with relative ease.
You should be using many different outlets for your media strategy. Do just stick to Facebook and YouTube as your account may get shut down one day and all your work and content is gone. Also the sites themselves may disappear, however that is very unlikely but you never know.
The importance of social media is that you can connect with new people and can build relationships with just about anyone who is online. This can distribute you content for free to a wide and massive audience. You can target your market so well and even become a celebrity online.