Tips for Social Media – Marketing, Businesses and Optimization

Tips for Social Media – Marketing, Businesses and Optimization

Marketing – “Yesterday and Now” 

You might be tired of hearing “It’s time to go global” but I’d like to say it’s time to change your business mentality to en-cash the secret of business success in fact it’s the time to get updated to go global. I’m sure you have had experience of some drastic change in the marketing trend recently or lately and you know this is all because of client retention to get some more referring clients from them. Mr. Philip Kotler said “Customer is the King” I think it is because one satisfied customer can bring two more and that two more can bring a bunch of customers and this chain can create a viral marketing concept.

• Time Consuming

  • More Efforts
  • Expensive

But it was a game of old days, things have been changed now.

Social Media Marketing – A Game of What? Why? How? And When?

Social Media Marketing – What? 

As this day or age technology is getting more advanced and regularly come up with more facilities which we have barely given any thought of it.

Technology can be so fruitful if it will be used in an appropriate manner. And so, SMO is one of those terminology which gives us a tribute of some kind but only when we know how to handle it.

Moreover, social media marketing is a broader concept that includes SMO and there is no such specific definition on it, however I can elaborate it in thousands of words but in brief social media is the use of technologies to co-create social realities, know, like, trust.

Furthermore social media is that hot tribute which is quite popular amongst all marketers as it is a rich set of new tools to help in their efforts to generate a business lead.

Social Media Marketing – Why? 

SMO – A game of brand exposure and much more… How many of you looking for a brand exposure and for what?

  • For business leads
  • For the sake of business goodwill.
  • For product or services exposure.

Whatsoever reason you will be having, the overall conclusion is that your business will be able to get more revenue at the end of the month.

Social Media Marketing – How? 

Social media optimization as there are 3 main, warm & trendy social media sites are accessible, at first phase optimizes them.

  • Facebook
  • Twitter
  • LinkedIn

Foremost and Essential Step 

As social media marketing is an integrated process so it is quite imperative to integrate all the above 3 social media sites with each other like wise: If you are tweeting something on twitter that will automatically become a post for Facebook and as same for LinkedIn.

Build up your business theme related networks and exchange the level of your expertise with them because SMO is all about of 4 C’s:

  • Content
  • Context
  • Communities
  • Communication

Even more you can do: 

  • If you are well versed with blogging do add your blog with the above mentioned sites.
  • Popularize your latest feeds via RSS feed submission.
  • Do write compelling & unique classified adverts and amplify that in your geographical location if any.
  • Amplify your articles in different and famous articles directory sites such as EzineArticles.
  • Amplify your press release.
  • Amplify your newsletter with adding enhancing features of tweet-meme button or any of your favorite social networking sites buttons (Must have good Alexa ranking).
  • Amplify your pod-casting if any.
  • Video optimization and amplify it on: YouTube, Facebook, Twitter, LinkedIn and even on more…

Do amplify all the above suggestions on the three major social networking sites: i.e. Facebook, Twitter and LinkedIn.

Social Media Marketing – When? 

Today is the best day to start.


How important is social media?

So, you get all your new clients online already or maybe you do direct mail or print ads and that works fine for your business. Why bother with another avenue of advertising if what you do already work? What if you told to make bread with yeast, would you? And there is no doubt that you answer would be no. then consider social media as the yeast to your already successful or unsuccessful business. Social media is the easiest way to get a lot of publicity with paying a dime and help your business experience considerable growth.

Now how does it work?

So simply put when you acquire a client you ask them to give you thumbs up and be added to their circle of friends on their social media account. Their friend goes to their own account and notice that your client added you to their social account. So if your client has 100 of friends, now you may have 100 new sets of eye `balls seeing your company name and product offerings. When these new people decide that they need what you have to offer you have increased your chances of being the business of choice to meet their needs. And as these new clients decide that you are a great business to work with, then they may also add you to their account and now you have even more people who may notice your business, and products. This process can keep going endlessly.

Importance of social media- why your business need social media

The importance of social media should never be overlooked as part of your strategy in building your business online. There are many people those who are using this social media and most are getting it so very wrong. They are failing not because of their company or complain but because they are promoting the company and complain.

With so many avenues to get your message out to people you are spoilt for choice so you really need to have a good understanding of how to get the most out of social media. For this you can use video, article writing, blogs and social networking sites to post your content and meet new people.

But if you go back 20 years back then you will come to know that there was nothing like social networking online and people built their business face to face at hotel meeting and home parties. Its w3as very difficult to built global business as everything has been done through word of mouth.

But now you can talk to people all over the world by using the different methods available to you. You can setup any number of media accounts and connect with like minded people. The importance of social sites is such that many people rely o0n it as their sole platform for generating traffic.

While this is the good thing, you should use social media to its full advantage, by having a blog as your center hub, using videos and articles with links all pointing back to your blog. Through the use of social media networking sites your content can be found with relative ease.

You should be using many different outlets for your media strategy. Do just stick to Facebook and YouTube as your account may get shut down one day and all your work and content is gone. Also the sites themselves may disappear, however that is very unlikely but you never know.

The importance of social media is that you can connect with new people and can build relationships with just about anyone who is online. This can distribute you content for free to a wide and massive audience. You can target your market so well and even become a celebrity online.