Local SEO is about how to modify the rank of your website for the local audience. It is very important to rank in Local Google SEO results and on Google Maps because it can increase the traffic on your website. If you have a local or small business, it is very important to rank in Local Google SEO results and Google maps. This can boost your visibility and traffic.
You must want to know about how Google determines your local ranking or how you can rank higher or increase your ranking on Google Maps? There may be a lot of reasons for this and that’s why we have decided to outline the main reasons on why your business is not ranking in the Google local SEO results ad Google Maps. Before anything let us first understand about Local Google SEO pack-
WHAT IS THE LOCAL GOOGLE SEO PACK?
Without a strong SEO strategy, it is very difficult to rank in the local search results. Optimizing your website means to make certain that people must be able to find you in real life by using Google local search results or Google map. Even if you are not getting a lot of visitors in your area but want to target an audience located in the same geographical area you must optimize for that area. This is called “local SEO”. Ranking in Google Local SEO results is very important and it can bring outcomes that are very important for the success of your small business.
Here is a list of some of the reasons on why your local SEO is not working, how to fix it and how to rank higher on Google Maps-
Local SEO Fail #1: Poor Listing Accuracy
Listing accuracy is a method of Google’s which is used for determining whether it can trust a local business search result or not. Poor listing accuracy is the first and main reason on why your local SEO is not working. Listing accuracy can help Google to understand better than where your business is located. Listing accuracy starts with NAP- Name, Address, and Phone number. Though these are the core components but additional items such as categories, reviews and photos can help in adding quality signals to your listings.
Local SEO Fail #2: Lack of Local Inbound Links
Local inbound links include links from sources such as local sponsorships, local blogs, media outlets etc. It means to get links from high quality and trusted local websites. If you want to promote your business you must implement local SEO tactics to reach your would-be customers.
Here are few benefits of local SEO links–
- Completely free
- Converts searches into purchases
- Increased website traffic
- Reach every customer
- Very simple
Local SEO Fail #3: Lack of Website Authority
The authority of a website explains its significance for a particular industry or subject area. This has a straight impact on its rank by search engines. A lot of things are responsible for the lack of website authority, few of them are-
Suspicious link building
Too many spammy backlinks
All technical SEO is NOT up-to-date
Massive keyword stuffing
Lack of activity
For boosting local rankings it is very important to combine great content, website design and earning inbound links.
Local SEO Fail #4: Site doesn’t have locally Targeted Content Sets
The best way to earn local citations and links and to prove local SEO value is by making local content sets including-
- Interviewing Local Business Owners
- Taking Local Photography
- Reporting on Local Event
- Creating Local Guides
Local SEO Fail #5: A Poor Website Design
Most local companies fail at this point. They fail to create a great website design that’s why even after attracting visitors from Google, most companies bounce. Here are a few qualities that a website must have-
- Great content that’s easy to find, navigate and share
- Appropriate to the topic
- Pleasing to the eye
- Proper use of animation
- The design elements don’t get in the way of the content
- In-depth Content
- Social Integration
Poor website designs are not always the fault of business owners. They just don’t know anything about great design. If you’re planning to design a website for you or want to redesign of your current website, make certain to choose the right web design partner.
Local SEO Fail #6: Lack of Local Citations
Citation means mention. In simple SEO terms, Local Citation means where your company is specified on other websites found on the web. Local citations are used in helping you to rank in local search results. This helps Google understand how involved you are with your local community and also helps define what your local business does.
Local SEO Fail #7: Inaccurate or Incomplete Google My Business Page
Indications from your Google My Business page can provide the most helpful local ranking features that can boost your rank on Google maps and your local SEO rankings also. Errors with Google My Business Page can prevent your business information from appearing on add campaigns, search and Google maps.
I guess you’re wondering regarding using article advertising for your roofing SEO and business and raise your customer list. If you have previously made your website, after that thing I recommend you do is get all the people who are concerned in roofing to your site. For this, you will need to utilize some traffic generation techniques online. Follow these 6 easy steps:
- Choose the top article directories and create an account. If you want to get your articles published, you will need to sign up with these websites. Make sure that the article directories you use are popular with online users. When you sign up, make sure to use the same log-in information. This will help you to not forget your user name and password. In fact, you should also sign up with the top social websites. These are Face book, Twitter, and LinkedIn. Social networking websites will help you get more traffic to your articles.
- Research keywords with a keyword suggestion software. You’ll need to figure out which topics are best for your content. You see, these topics need to be related to your roofing business. So, figure out which keywords get the most searches in a month, and that are much targeted towards your business. These words should be the exact keywords that people use to look up information on roofing contractors. Also, it would be wise to write many different articles to increase your exposure to your potential clients.
- Make sure that you write good headlines. You need to think about what a good headline would be. In fact, if your headline is not good enough, people will never find your articles. So, you need to get people’s attention with your headlines. Write them to be very compelling and interesting. Use numbers and questions. Make sure people know exactly what your article is about. They must be descriptive enough to get people to open them.
- Make sure you have an outline. People will get very confused if your article is unorganized. So, make them easy to read. Make sure they are broken. Use many paragraphs to describe your ideas. In fact, using a number list is the best way to do this. It would be a good idea to target only one idea per paragraph.
- Provide help to your readers. If you want your articles to be recognized as a great resource of information, make sure you write about the problems of the people you want to work for. Write about roofing problems and explain the steps to fixing these problems. Be sure to offer your personal opinion about how they can solve the problem. Your readers will appreciate this and start to trust your advice.
- A great author resource box is important if you want people to click through to your website. When you are conducting article marketing, it should be your priority to get people visit your website. The only way that this will ever happen is if they are impressed with your article. Make sure to write a good resource box and include benefits that your readers will get for visiting your website.
A lot of professionals specializing in SEO fail to understand the many benefits that can be acquired from local SEO strategies to help their brand or company. The internet has changed the way many companies operate their businesses and many rethink their marketing campaigns so that they can encompass all the people that log on everyday from around the globe.
While many old-fashioned companies still spend their entire marketing budget to be used on traditional marketing campaigns, many smart marketers are now using local SEO for a more targeted method. Even though being in the internet can enable you to sell your products to millions of people worldwide, not all of them prefer to buy from a company that is situated halfway across the globe. This kind of strategy is not applicable to all types of companies, especially small ones.
Many people are still looking for establishments that are close to them, and if they search for a certain product or service online, they will most likely add the name of the city they are currently situated in. The most commonly used local SEO technique is to use your company name, type of industry or product and location as keywords. You will most likely appear to potential clients that are situated in your area who are searching for a kind of service or product that you are in the market for. You should always include your shop’s physical address, city, as well as your zip code on the title portion of your website. This will enable search engines to properly index your website so that you can appear on the first ten hits whenever your keywords are being used for search.
Another strategy for local SEO that is being neglected by many Internet marketers is the use of map programs. Being registered in one will help you appear in the top rankings of a search, especially when your city and zip code is used as a keyword. If you are a baker selling cakes, using a normal set of keywords such as buy cakes will have your user end up with cake shops all over the world. However, if you include the name of the city where your shop is located as a keyword, you will most likely appear in one’s search when they are looking for a localized service.
You should also consider registering in the many online directories because they will help users find you whenever they are searching for a certain area. Therefore, it is very important to register in the Los Angeles online directory if you are operating within the area, as more locals will end up using this service to find what they need. Always remember when marketing in the internet that many people look for a certain product or service online to find what they need. While it is also important to put online ads out there, local SEO strategies will further help your potential customers reach you better as they are also actively searching for a company that they can go to for their needs. Better beef up your Internet marketing strategies with localized SEO to help your company get better results online.
Receiving the consideration that you require for a business to prosper is always challenging, particularly for small businesses with limited advertising and marketing budgets. Good search engine optimization processes or SEO can help you in leveling the playing field by enabling you to roll with the big guns on the search stacks on Yahoo! and Google.
Next to e-mail, searching is the second most common activity done online, and 99.5% of Web users search the ‘Net on a daily basis. You business can still prosper sans a Web site though, since there’s the online Yellow Pages where you can post a clear and definitive description of your business and add maps and allocators. You can even submit your business to relevant listing services such as city guides and directories, so you can get found even outside the Web. Not having a website does not preclude Internet presence because there are a lot of ways to do business even without a domain.
But despite this, you still want to get found as much as possible to increase popularity, potential customers, and potential sales. Being listed on directories is just one step of the whole process getting listed on search engines and optimizing it so that you’ll turn up in each search should be your goal.
SEO does not guarantee a sudden one night hit it is an ongoing process. Just like a press released to the media, you never know what exactly will happen, but you can control the outcome by continually refining and adding fresh new content to your online site. A good way to accomplish all of this is by blogging. Blogging gives you the opportunity to continually update you site by adding new products, services, news, executive bios and so much more. Your options are only limited to your creativity, since the possibilities are endless!
You should always take note of how consumer patters are altering. SEO must be started extensive before you make a decision to make a Web site so that keywords and meta-tags are all search engine welcoming. Since search engine algorithms are always changing, you have to stay on top by keeping at it and new faltering. It’s a tough battle so rage on!
The game of online marketing and advertising is always changing and evolving. Web sites can now show up on mobile phones even if they are not optimized for mobile searches. This is something that can benefit local and small stores, since they are the most sought for in local business environments. Mobile marketing should be on the repertoire of small businesses operating in a local area such as drugstores or small restaurants. Mobile marketing will ensure that these small businesses do not remain in obscurity.
A local search really balances out the playing field. A local hardware store online which has been search-optimized and has mobile marketing integrations has as much chance of being found as Home Depot. Any small or midsize business need only make sure that they have a Web presence as well as a local directory presence and they’ll get found with just a click of the mouse!
Many commercial websites engage in SEO Strategies to further expand their website’s visibility. These techniques can help them to rank high in search results and thus provide better chances to attract customers and generate higher sales of their products.
However, before achieving a global popularity, it is better to first concentrate on how you can optimize your site’s visibility in the local section. This means that you must give importance on how your site will be known to potential customers who are located near your business actual address. This can be achieved by utilizing local SEO strategies. Local SEO strategies can surely help you to efficiently compete with your local business rivals. Internet users who are searching for websites which are offering the products that they would like to purchase would definitely search for it locally. For sure, they would prefer to buy those products in websites which physical address is near their place.
To be able to get indexed by popular search engines, it is a wise idea to incorporate your business’ physical address to your website, web page titles, headings or contents. In this way, your website will have greater chances to appear in the local search results. Another brilliant local SEO technique is to register your site in the Google map. This is free of charge and can definitely help your site to be more visible in local search and thus give your potential customers the exact location of your shop and making it easier for them to get to know your site better.
It is a practice to a lot of SEO experts to first research on the best keywords that you can incorporate to your site to make them more optimized for local search. You must determine the most popular keywords being used by internet users when searching the products your website is also catering. You must also try to use those keywords and search for them using the popular search engines and take note of the websites that will rank high in the search results.
Get to know your competitors and determine the strategies that helped them to achieve high ranking in search results. All these can give you clearer ideas on what strategies will be most appropriate for you to use. A good local SEO strategy is to also include local keywords in your website. This is to gain better chances for your site to appear in search results when a potential customer is using more specific keywords like a product with a corresponding location. Internet users who are interested in buying a particular product will use keywords pertaining to a product in a specific local area.
When using Local SEO techniques, it is good to take note that the customers are the one looking for you therefore you must put yourself into their shoes and try to imagine how these people think. If you are the customer, what keywords would you probably use to search for a particular product or website? Local search optimization strategies are beneficial to use especially if your business targets customers who are near your vicinity.