Local SEO is about how to modify the rank of your website for the local audience. It is very important to rank in Local Google SEO results and on Google Maps because it can increase the traffic on your website. If you have a local or small business, it is very important to rank in Local Google SEO results and Google maps. This can boost your visibility and traffic.
You must want to know about how Google determines your local ranking or how you can rank higher or increase your ranking on Google Maps? There may be a lot of reasons for this and that’s why we have decided to outline the main reasons on why your business is not ranking in the Google local SEO results ad Google Maps. Before anything let us first understand about Local Google SEO pack-
WHAT IS THE LOCAL GOOGLE SEO PACK?
Without a strong SEO strategy, it is very difficult to rank in the local search results. Optimizing your website means to make certain that people must be able to find you in real life by using Google local search results or Google map. Even if you are not getting a lot of visitors in your area but want to target an audience located in the same geographical area you must optimize for that area. This is called “local SEO”. Ranking in Google Local SEO results is very important and it can bring outcomes that are very important for the success of your small business.
Here is a list of some of the reasons on why your local SEO is not working, how to fix it and how to rank higher on Google Maps-
Local SEO Fail #1: Poor Listing Accuracy
Listing accuracy is a method of Google’s which is used for determining whether it can trust a local business search result or not. Poor listing accuracy is the first and main reason on why your local SEO is not working. Listing accuracy can help Google to understand better than where your business is located. Listing accuracy starts with NAP- Name, Address, and Phone number. Though these are the core components but additional items such as categories, reviews and photos can help in adding quality signals to your listings.
Local SEO Fail #2: Lack of Local Inbound Links
Local inbound links include links from sources such as local sponsorships, local blogs, media outlets etc. It means to get links from high quality and trusted local websites. If you want to promote your business you must implement local SEO tactics to reach your would-be customers.
Here are few benefits of local SEO links–
- Completely free
- Converts searches into purchases
- Increased website traffic
- Reach every customer
- Very simple
Local SEO Fail #3: Lack of Website Authority
The authority of a website explains its significance for a particular industry or subject area. This has a straight impact on its rank by search engines. A lot of things are responsible for the lack of website authority, few of them are-
Suspicious link building
Too many spammy backlinks
All technical SEO is NOT up-to-date
Massive keyword stuffing
Lack of activity
For boosting local rankings it is very important to combine great content, website design and earning inbound links.
Local SEO Fail #4: Site doesn’t have locally Targeted Content Sets
The best way to earn local citations and links and to prove local SEO value is by making local content sets including-
- Interviewing Local Business Owners
- Taking Local Photography
- Reporting on Local Event
- Creating Local Guides
Local SEO Fail #5: A Poor Website Design
Most local companies fail at this point. They fail to create a great website design that’s why even after attracting visitors from Google, most companies bounce. Here are a few qualities that a website must have-
- Great content that’s easy to find, navigate and share
- Appropriate to the topic
- Pleasing to the eye
- Proper use of animation
- The design elements don’t get in the way of the content
- In-depth Content
- Social Integration
Poor website designs are not always the fault of business owners. They just don’t know anything about great design. If you’re planning to design a website for you or want to redesign of your current website, make certain to choose the right web design partner.
Local SEO Fail #6: Lack of Local Citations
Citation means mention. In simple SEO terms, Local Citation means where your company is specified on other websites found on the web. Local citations are used in helping you to rank in local search results. This helps Google understand how involved you are with your local community and also helps define what your local business does.
Local SEO Fail #7: Inaccurate or Incomplete Google My Business Page
Indications from your Google My Business page can provide the most helpful local ranking features that can boost your rank on Google maps and your local SEO rankings also. Errors with Google My Business Page can prevent your business information from appearing on add campaigns, search and Google maps.
There are many electricians and electrical contractors who are considering starting their own business. They may have worked for another company or organization for a while and want to have the freedom and flexibility of being their own boss. After all electricians and electrical contractors are often working on their own and are used to using their own initiative to solve problems. Why not start your own business through franchising, where electricians can use their own initiative but also get support for an array of business disciplines.
Starting an electrician franchise can a good option for electricians and electrical contractors because they will be supported from the start of the business to the whole operations.
The start of an electrician business
You may wish to start the business as the main electrician in conjunction with family and friends. Perhaps there are other people who can support you with business skills and the accounting practices required for your business. With a franchise you do not need to do this as the skills and support are available at the offices of the franchisor. The franchisor is the center of the operation, similar to a head office and grants the independent business or franchisee the contractual rights to work under trademarks for a return on thfranchisees gross turnover.
The electrician who owns the business has access to all the information they need to develop and manage the electrician SEO business.
Many banks are open to new business ventures but can be opposed if you do not have the correct business plan in place. With a franchise they do all the leg work for you to help you set up an electrician business. The franchisor does this for other electricians all the time and therefore is knowledgeable and experienced in the setup of an electrician business.
Marketing Your Electrician Business
What is the most common problem faced by electricians who are technically capable? Well it is often their sales and marketing skills, which they are not very good at. The electrician starts to do work but needs more customers, but the exact strategies that provide the best results are not easily available. If an electrician were to set up a business on their own they will not know how to best target customers and ensure a constant flow of business throughout the year. In a franchise you will have plenty of information on how to market your electrician business correctly to bring about the results you want. You need to consider all the ways in which a customer will search for an electrician. The franchisor will show the electrician the best ways to market the business and achieve the growth you require.
Websites – Electricians can’t do that
Yes the internet is just as important for an electrician business as it is for a multinational company. Everyone is searching on the internet these days even for a local electrician, plumber or carpet fitter. It is therefore important that you have a web site highlighting all your capabilities as an electrical contractor or electrician. You could employ someone to do a basic website for you, but if you want it to work properly then it should be done by a professional web developer. This is where the franchisor comes in to help the electrician and their franchise. The knowledge they have built up on internet marketing and how a website should be developed for the target markets is a big reason for buying an electrician franchise. In short an electrician will never develop the right website without a lot of expensive support, so buying a franchise is a good option.
Running a successful business is not just about the electrician doing a good job; it is about the management of the business. Marketing and sales are two such functions that the electrician should have some understanding of in conjunction with financial management. This can be a difficult process and you will want to pick the tools back up straight away. In a franchise you will be assisted with the correct accounting practices that work best for an electrician business. You need to be fully aware of the accounts situation including the cash flow status. The franchisor will assist you in how these items need to be managed to maximize the output of your electrician business. Tax can be an important area for improvement and often many business people do not even know the tax benefits available. The electrician choosing to buy a franchise will have all the relevant financial information available for them to freely use.
Benefits of Central Purchasing
Owning a franchise is a great way to get support with your business skills in conjunction with the vital electrician skills you already have. This support is a key benefit for buying a franchise but you will also gain access to the centrally agreed pricing with suppliers including national wholesalers, clothing companies and printers. That’s sounds good to most electricians, how does that sound to you? Well it gets better as you will get good rates with the advertising agencies and access to new channels of communication. Don’t you hate it when your Yellow Pages come back for this years advert and you don’t know what to put in it? Does your advert look worse than the other electricians and electrical contractors? Well the central support for design and branding guidelines will help electricians to portray a better business.
One of the benefits of being in a franchise is that there are other electrician’s located throughout the UK so the franchisor can pursue national accounts for all the franchises. This means you have a steady flow of work from the central office, which provides business in conjunction with work the electrician generates locally. This helps to develop the business consistently and means that more electricians can be employed. The local franchise starts to become a larger operation which needs to be managed; this is where the franchisors experience becomes invaluable to the electrician.
The Value of the Business
The question many electricians may ask is what happens when I want to retire or stop operating the business? Let’s say the electrician starts their own business from scratch with no knowledge of how and what they want to sell at the end of it. A business without an exit strategy is not a successful business. Sole trader electricians may make a good living but what will they sell when it is time to move on? Maybe it’s a white van with no brand, no database and only one electrician on the road. Only the person running the business is for sale, so there is nothing to sell except a retiring electrician. With a franchise it will have value as you will have livery on the van and an array of strong branding which means customers and competitors know who you are. You will have a customer database that lists not only customers but all the useful contacts in the business. With a franchise you have a brand that is high in value. Think about well known brands and why it is important to their success, it is no different for an electrician.
The digital age is very real now and traditional marketing tools alone do not offer the kind of results that befit a business to make it profitable. Digital channels need be included in any marketing strategy and they are really now a requirement for any business that is inclined in making profits and remaining relevant to the markets. And to be the achievement that you hope your digital marketing strategy will be, there are a number of elements that you cannot forget to include in it. When you invest in a plan that is comprehensive you will have a simple time introducing products and managing your brand presence as well.
A business website – This is a vital part of any digital marketing strategy. For it to be effective, it must be designed with everything important in mind. Your website should be in proper alignment with your brand and company so there is easy communication between you and your potential customers. It is beneficial to have a business website that is mobile friendly, responsive, up to date and relevant, landing pages to generate leads and one that supports customer relationship management as well.
Organic searches – It is one thing to have a professionally designed website, but quite another if it will be hard for it to be found by your target market. For this reason, you must put in efforts to optimize the site so it pops up in top search engine result pages. SEO is an element that you cannot forget to integrate into your digital marketing strategy if at all you wish to drive organic traffic to boost business potential. Use phrases and keywords that are relevant to your field so you are among the top results every time a search is run. SEO helps increase brand exposure and this is good for business any day.
Marketing automation – As a good business, when you generate leads, then you must be in a position to follow up on them and nurture them as appropriate to enjoy value. This is something that you can easily do when you have marketing automation included in your digital marketing strategy. The system should be customizable so you can base it on different targets, promotions and even sales cycles. It offers an effective way of monitoring your leads as they progress in the sales cycle, maximizing potential of each active visitor entering your cycle.
Social media – Social media creates an amazing platform for consumers and this is where most of them express opinions and also get to learn about any new products and services. Through social medial platforms the consumers are able to engage with key influences and brands and you really do not want to be left behind in finding out what they are talking about. Apart from helping you address their problems directly, you can target social media presence to build relationships with key influences in the industry so you are able to reach a larger audience and also generate valuable leads.
Seo and social media have been labeled the most difficult digital marketing tactics to execute, which may be the reason why around 82% of companies outsource all or a proportion of their digital marketing.
This is a considerable step for any businesses to undertake, and it is most certainly not one without an element of risk. However, careful consideration in identifying the right digital marketing agency for your business’ requirement will ensure that you are generating greater amounts of revenue and a healthy return-on-investment.
Here are my top 3 pieces of considerations you should be aware of when choosing to outsource your digital marketing.
Tip 1: Understand That Every Agency is Different
Every digital marketing agency differs from the next, with some specializing in different disciplines; including ecommerce, lead generation or social media marketing. There are numerous agencies offering services to aid in your quest to reach page one of Google.
However, if the agency does not meet all your goals and key performance indicators, it should elicit concerns, as this could lead to you not getting the most out of the agency. They should be supporting you every step of the way, meeting all your goals by creating a strategy that will ensure that you accomplish your overall goals.
Take the time to inform yourself with regards to what type of digital agency is most suited to your requirements.
Tip 2: Research the Agency’s Website and Past Work
When researching agencies online, their website should be a clear reflection of the services they offer. It is their online portfolio and represents their capabilities to interested parties, so it should be their very best work; this can also give a clear indication in terms of the quality of work they provide to their own clients. Furthermore, their online rankings can also say a lot about a digital agency, try to ascertain how prevalent are they on the internet, and if they are ranking for their key search terms.
A digital marketing agency website should get you excited and eager to learn more about how they can help you achieve your goals. If you get bored of an agency’s website quickly, it is probably a clear indicator that you should close the tab and move on to the next one.
Here is also a great place to do some more thorough investigation into their previous work and accomplishments. Case studies, especially ones relating to your business, can prove to you that a digital marketing agency is credible and can be relied upon to achieve your desired results; it is should be a big red flag if an agency doesn’t have any case studies detailing their previous work.
Tip 3: Ask About Strategies and Reporting on Campaigns
Research carried out by the Content Marketing Institute saw 40% of respondents believe that strategy issues were a main factor as to why there were decreases in content marketing success. Furthermore, only 37% of had a documented content marketing strategy for their business or clients. This is a scary statistic, as a strategy should be at the heart of any digital campaign, as it gives focus and direction to help identify key steps needed to achieve the business’ goals.
Reporting is also essential for businesses to understand how their websites are progressing. Measuring how a business is advancing, can help promote discussion and identify new opportunities to push the business further. Not only can it assist you in ascertaining whether or not you are getting value for money, it can help determine what needs to be done next to see further improvements.
A good agency should be open and honest with results, even when they are not the best. Ask for example reports to see what level of detail and effort they put into measuring and tracking website progress.