If you are thinking of starting an online business and looking for a web designer to build your online presence, it is worth approaching a digital agency. A digital agency is a one-stop shop for web-based business. On top of the web design service it offers, it manages your internet advertising and marketing, and ensures that your website ranks high in the organic search engine results.
With thousands of online businesses being set up each year, starting an online business sounds easy, yet many fail. There is no clear statistics as to the percentage, but it is generally accepted that 50% of businesses fail in their first year. That is a lot considering the amount of effort, time and money invested into the business. One of the major reasons for the failure is the inability to market the business effectively. This is where a digital agency can help. Fancy website does not sell, but its content and usability do. A good digital agency knows this. It knows how to focus the content of your website to keep your customers coming back. It will be able to clearly explain the process and why. If you are looking to hire one, look for a firm that asks you thorough questions about your business and marketing plans, your products and your customers.
A digital agency will also research your market and will help you develop a marketing plan that is the most cost effective for you. It can recommend and use marketing techniques that are most appropriate for your business. Remember that a good agency wants you to succeed. The more successful you are, the more business you are going to give it. With this in mind, it will measure the effectiveness of your marketing campaign and will clearly show this to you. Avoid agencies that offer you big promises but can’t explain how they will do it and how they will measure the results. Using a digital agency will incur costs, but it is a sound investment if it helps you avoid the pitfalls of running an online business and brings you more sales. At the very least, it will free you up to run your business and develop relationships with your customers.
Seo and social media have been labeled the most difficult digital marketing tactics to execute, which may be the reason why around 82% of companies outsource all or a proportion of their digital marketing.
This is a considerable step for any businesses to undertake, and it is most certainly not one without an element of risk. However, careful consideration in identifying the right digital marketing agency for your business’ requirement will ensure that you are generating greater amounts of revenue and a healthy return-on-investment.
Here are my top 3 pieces of considerations you should be aware of when choosing to outsource your digital marketing.
Tip 1: Understand That Every Agency is Different
Every digital marketing agency differs from the next, with some specializing in different disciplines; including ecommerce, lead generation or social media marketing. There are numerous agencies offering services to aid in your quest to reach page one of Google.
However, if the agency does not meet all your goals and key performance indicators, it should elicit concerns, as this could lead to you not getting the most out of the agency. They should be supporting you every step of the way, meeting all your goals by creating a strategy that will ensure that you accomplish your overall goals.
Take the time to inform yourself with regards to what type of digital agency is most suited to your requirements.
Tip 2: Research the Agency’s Website and Past Work
When researching agencies online, their website should be a clear reflection of the services they offer. It is their online portfolio and represents their capabilities to interested parties, so it should be their very best work; this can also give a clear indication in terms of the quality of work they provide to their own clients. Furthermore, their online rankings can also say a lot about a digital agency, try to ascertain how prevalent are they on the internet, and if they are ranking for their key search terms.
A digital marketing agency website should get you excited and eager to learn more about how they can help you achieve your goals. If you get bored of an agency’s website quickly, it is probably a clear indicator that you should close the tab and move on to the next one.
Here is also a great place to do some more thorough investigation into their previous work and accomplishments. Case studies, especially ones relating to your business, can prove to you that a digital marketing agency is credible and can be relied upon to achieve your desired results; it is should be a big red flag if an agency doesn’t have any case studies detailing their previous work.
Tip 3: Ask About Strategies and Reporting on Campaigns
Research carried out by the Content Marketing Institute saw 40% of respondents believe that strategy issues were a main factor as to why there were decreases in content marketing success. Furthermore, only 37% of had a documented content marketing strategy for their business or clients. This is a scary statistic, as a strategy should be at the heart of any digital campaign, as it gives focus and direction to help identify key steps needed to achieve the business’ goals.
Reporting is also essential for businesses to understand how their websites are progressing. Measuring how a business is advancing, can help promote discussion and identify new opportunities to push the business further. Not only can it assist you in ascertaining whether or not you are getting value for money, it can help determine what needs to be done next to see further improvements.
A good agency should be open and honest with results, even when they are not the best. Ask for example reports to see what level of detail and effort they put into measuring and tracking website progress.
For any web page to be ‘ranked’ in the search engines and attract visitors it’s essential it has backlinks. Backlinks have three key properties, the source from which the backlinks originate, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.
The amount of backlinks
The majority of search engines appraise the volume of backlinks to a page when deciding where this page should be displayed in the search results.
The origin of the backlinks
The pages from which backlinks originate pass ‘authority’ and visitors to the page to which the backlinks point. So it follows that with backlinks from authoritative pages will receive fairer consideration from the search engines. Government (gov) and educational (edu) sites are real examples of sites that are authoritative and trustworthy.
Google Page Rank
Backlinks from web pages with high page rank (a value given by Google to each page that it considers over a period to have attracted, sustained and continued accumulating relevant backlinks) pass some of their page rank via the backlink to the target page.
The ‘anchor text’
Just like a label, the backlink anchor text influences the search engines valuation of the backlink. Relevance is the first principle for most search engine software and it follows if the information on the page is about ‘drying chillis” then it is from a search engine’s perspective, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.
It’s not rare for newbie’s to confuse the quantity with the quality of backlinks and easily be frustrated by their lack of progress For example if all of your backlinks to your ‘parenting’ page originate from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong traffic.
How to create backlinks
So, let talk about the safe method for acquiring backlinks that will make the search engines love you and bring quality and appropriate traffic to your web site.
It is critical you select the right keywords before you expend any effort whatsoever.
You always set out to put together a keyword cloud.
You should always start by identifying a key word or phrase which has a constant and high amount of traffic.
To work out the volume of visitor traffic is being coming from searches for top level keyword you should use the Google keyword analyzer tool.
You analyze words and search phrases relative to primary phrase and build ‘cloud’.
You then manufacture content in the form of articles and videos in which you have embedded backlinks with the correct ‘anchor text’ to your ‘money’ or ‘target’ page and send these to a wide range of content directories.
The guiding principle is to author content that will attract visitors and compel them to follow the backlinks to your target pages as well as send backlinks.
Marketing – “Yesterday and Now”
You might be tired of hearing “It’s time to go global” but I’d like to say it’s time to change your business mentality to en-cash the secret of business success in fact it’s the time to get updated to go global. I’m sure you have had experience of some drastic change in the marketing trend recently or lately and you know this is all because of client retention to get some more referring clients from them. Mr. Philip Kotler said “Customer is the King” I think it is because one satisfied customer can bring two more and that two more can bring a bunch of customers and this chain can create a viral marketing concept.
• Time Consuming
But it was a game of old days, things have been changed now.
Social Media Marketing – A Game of What? Why? How? And When?
Social Media Marketing – What?
As this day or age technology is getting more advanced and regularly come up with more facilities which we have barely given any thought of it.
Technology can be so fruitful if it will be used in an appropriate manner. And so, SMO is one of those terminology which gives us a tribute of some kind but only when we know how to handle it.
Moreover, social media marketing is a broader concept that includes SMO and there is no such specific definition on it, however I can elaborate it in thousands of words but in brief social media is the use of technologies to co-create social realities, know, like, trust.
Furthermore social media is that hot tribute which is quite popular amongst all marketers as it is a rich set of new tools to help in their efforts to generate a business lead.
Social Media Marketing – Why?
SMO – A game of brand exposure and much more… How many of you looking for a brand exposure and for what?
- For business leads
- For the sake of business goodwill.
- For product or services exposure.
Whatsoever reason you will be having, the overall conclusion is that your business will be able to get more revenue at the end of the month.
Social Media Marketing – How?
Social media optimization as there are 3 main, warm & trendy social media sites are accessible, at first phase optimizes them.
Foremost and Essential Step
As social media marketing is an integrated process so it is quite imperative to integrate all the above 3 social media sites with each other like wise: If you are tweeting something on twitter that will automatically become a post for Facebook and as same for LinkedIn.
Build up your business theme related networks and exchange the level of your expertise with them because SMO is all about of 4 C’s:
Even more you can do:
- If you are well versed with blogging do add your blog with the above mentioned sites.
- Popularize your latest feeds via RSS feed submission.
- Do write compelling & unique classified adverts and amplify that in your geographical location if any.
- Amplify your articles in different and famous articles directory sites such as EzineArticles.
- Amplify your press release.
- Amplify your newsletter with adding enhancing features of tweet-meme button or any of your favorite social networking sites buttons (Must have good Alexa ranking).
- Amplify your pod-casting if any.
- Video optimization and amplify it on: YouTube, Facebook, Twitter, LinkedIn and even on more…
Do amplify all the above suggestions on the three major social networking sites: i.e. Facebook, Twitter and LinkedIn.
Social Media Marketing – When?
Today is the best day to start.
Do you own a small business? The current scenario of market is completely transformed from traditional to modern. Nowadays, most of the businessmen are implementing online marketing strategy to approach their potential customers. There are many baby boomers and novice who face difficulty in order to find out the relevance of posting their business over the web by owning a private website for the business.
If you think of the time demand then having a business website is the essential part to sustain and grow in the market. Online marketing has emerged as the most prevalent marketing strategy all across the world. However, you must be aware about the pros and cons of having websites whether you are in credit card business or others.
Steps for Effective Online Marketing:
- Initially, make marketing plan and evaluate the importance of online marketing in that plan. It means monitor which portion of marketing cannot be covered by the current strategy.
- If you find that online marketing is essential for promoting your product and attract more and more potential customers then proceed further. However, there are many options to start online marketing without having a website such as viral marketing. Viral marketing is the best alternative for start-up. You can go to several social networking websites in order to promote your products at free of cost.
- Next effort you can make by joining your local community in order to cater mass public at a time without any trouble or expenses.
- Finally, if your business has expanded its horizons, move to having a personal space over the web. Do remember that you need to hire a proper web designing service provider in order to create your website for online marketing of different services such as loan consolidation, goods, services etc.
Internet marketing refers to those advertising hard work that can be used to drive the sale through e-commerce. This is very significant to make your product in this spirited world and also considered as one of the easiest and cost-effective methods to promote your business online.
There are verity of promotional utensils are available such as search engine optimization (SEO), Blog, Pay per click, Email, Video, content, social media and many other tools, which can be used by companies to grow their business. Below are some of the reasons why it is beneficial for your business.
Internet marketing is very money-making and requires very less quantity to endorse your business in all over the world, in comparison with old marketing techniques like radio, television, magazines, newspaper, and free promotions and so on, which are quite costly.
By the way of e-marketing you are able to sell your products in all over the world. If you choose any other mode of advertising so it has some limits which you have to follow, but when we are talking about this, so there are no boundaries because it is globally accessible.
24 hours Access:
One of the outstanding benefits of online marketing is that it offers you to work or earn even when you sleep. This is because your site is always on and your business going through even when you’re working hours complete.
If you choose any other mode of advertising, like radio, television, magazine and any other so you can only show the features about your products and didn’t understand the actual need of the customers. By the internet marketing, you can easily solve this problem because it will give you an chance to listen to their suggestions and complaints as well. For instance, if you promote your business by the way of social media, then customers can comment their need and you are able to understand them easily, which also makes a good customer relation.
As this will make your work simple, so you are able to give special attention to each and every customer. And this will help you to personalize with them and once you understand their taste you can also give a suggestion for their search.
It also helps to socialize your business. And by socializing you can easily attract a huge traffic to your site which is good for your business to grow in this national and international market as well.
So, you get all your new clients online already or maybe you do direct mail or print ads and that works fine for your business. Why bother with another avenue of advertising if what you do already work? What if you told to make bread with yeast, would you? And there is no doubt that you answer would be no. then consider social media as the yeast to your already successful or unsuccessful business. Social media is the easiest way to get a lot of publicity with paying a dime and help your business experience considerable growth.
Now how does it work?
So simply put when you acquire a client you ask them to give you thumbs up and be added to their circle of friends on their social media account. Their friend goes to their own account and notice that your client added you to their social account. So if your client has 100 of friends, now you may have 100 new sets of eye `balls seeing your company name and product offerings. When these new people decide that they need what you have to offer you have increased your chances of being the business of choice to meet their needs. And as these new clients decide that you are a great business to work with, then they may also add you to their account and now you have even more people who may notice your business, and products. This process can keep going endlessly.
The importance of social media should never be overlooked as part of your strategy in building your business online. There are many people those who are using this social media and most are getting it so very wrong. They are failing not because of their company or complain but because they are promoting the company and complain.
With so many avenues to get your message out to people you are spoilt for choice so you really need to have a good understanding of how to get the most out of social media. For this you can use video, article writing, blogs and social networking sites to post your content and meet new people.
But if you go back 20 years back then you will come to know that there was nothing like social networking online and people built their business face to face at hotel meeting and home parties. Its w3as very difficult to built global business as everything has been done through word of mouth.
But now you can talk to people all over the world by using the different methods available to you. You can setup any number of media accounts and connect with like minded people. The importance of social sites is such that many people rely o0n it as their sole platform for generating traffic.
While this is the good thing, you should use social media to its full advantage, by having a blog as your center hub, using videos and articles with links all pointing back to your blog. Through the use of social media networking sites your content can be found with relative ease.
You should be using many different outlets for your media strategy. Do just stick to Facebook and YouTube as your account may get shut down one day and all your work and content is gone. Also the sites themselves may disappear, however that is very unlikely but you never know.
The importance of social media is that you can connect with new people and can build relationships with just about anyone who is online. This can distribute you content for free to a wide and massive audience. You can target your market so well and even become a celebrity online.